The marketing campaign for Up is getting even more interesting with yet another great place to premiere a trailer locked in, the Oscars!
Advertising Age is reporting just that. The Academy has a history of banning movie ads from their telecast to prevent suspicion of a rigged competition, but with the economy as it is and a sudden change in policies, this rule is no more. The conditions to air an ad during the 81st Annual Academy Awards are very strict, the ad must not mention the Awards, must not be a sequel to a movie that was nominated for an Oscar last year and the studio can only choose one movie to promote. Of course, Disney has chosen Up which is also the first movie to have signed to premiere a trailer. There are rumors for one other trailer from Paramount and a few other studios are eyeing the spots which are relatively cheap.
I think the Oscars broadcast is one of the perfect places to promote a movie, especially if WALL•E wins a few awards (and it will.) This will make Up look that much more special, and from what we’ve heard, it sure is! Read the full story from Advertisement Age here.
Note: Remember to watch the SuperBowl this year where we’ll be seeing a new TV spot for Up.
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المشاركات: 27170 | من: ~ NeverlanD ~ | تاريخ التسجيل: يوليو 2002
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وقع اختيار مهرجان كان السنوي على فلم UP لإفتتاح الدوره ..
وهذي سابقه ماصارت قبل بأي دوره من دورات مهرجان كان بأنهم يفتتحون المهرجان بفلم انميشن
مبروك لديزني وبيكسار ومخرج UP على هالانجاز !!
نص الخبر :
This year marks the first time ever that an animated film has opened the Cannes International Film Festival, and that movie will be Pixar’s next offering, Up!
The highly anticipated film will premiere on May 13th and play in 3D in the opening ceremony. It is not known yet if Up will be… up for competition at the festival. Let’s hope for the best. After all, it isn’t just the first animated film to open the festival, it’s also the first Disney movie and 3D movie to do so!
Here’s what Pixar Chief Creative Officer John Lasseter had to say about this exciting announcement: “We are absolutely thrilled that the Cannes Film Festival has chosen ‘UP’ to be its prestigious opening night offering. This is a huge step for animation, and further supports our belief that a great animated film is simply a great film. Pete Docter, the director of ‘UP,’ and the amazing team of artists, animators, technicians, and storytellers at Pixar have worked so hard to create a great motion picture that is impressively fresh, funny, and powerfully emotional.”
This year the Festival de Cannes (Cannes Film Festival) runs from May 13th all the way to the 24th of that month.
We congratulate Pete Docter and his Pixar team for this very special honor!
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المشاركات: 27170 | من: ~ NeverlanD ~ | تاريخ التسجيل: يوليو 2002
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